BRAND

BRAND

Company History

The company founded in 2014 is named after it's founder Jonas Soto and Benjamin Franklin, the US President displayed on the $100 notes from the companies first collection SIT ON BILLIONS.

Jonas Soto is an industrial designer who found his inspiration in the art project SIT ON MILLIONS by artist Piet Van during the banking crisis in 2008. The artist would recreate the banks losses with huge money piles filled with soft money benches each representing millions of dollars or euros on which people could sit on, preferably in front of the banks. Later BENJ & SOTO has obtained the rights to recreate the project under the name SIT ON BILLIONS for a limited fictional value of $1,000,000,000,000.

' The skill and ingenuity with which the artist had created these works of art was mind-blowing and innovative. His vision inspired me to further develop the concept into products that are suitable for intensive use and a wider platform. Instead of working with traditional fabrics for upholstering furniture, we developed a totally new production process to bring graphically designed furniture to the next level. ' - Jonas Soto.

For more than five years BENJ & SOTO has focused on the design, development and manufacturing of soft furniture made with B&S Fiber Coated Foam to create progressive and graphic design.

 

 The original SIT ON MILLIONS - © PIET VAN